Why does Kate Upton need to wear a bikini in a burger commercial? While sexual innuendos could be funny, sexism is not. For years, the media has been portraying the sexist stereotype of women. They have been oversexualized and overexposed all over advertisements, commercials and magazine covers. Women with large breasts and small waists are used to sell products. Are you selling a burger or sexism? The sexist stereotypes not only damage the women empower movement, but also affects little girl’s images of themselves, as well. When young girls see these commercials, or look up at the billboards, they’ll begin to wonder to themselves why they don’t look like that. This damages their self-esteem. Why do the women in these productions not refuse? Our beautiful country has granted us the right of refusal. Women in these job fields can respectfully decline the position and can stand up and say how sexist and overdone the ad has turned out. By allowing themselves to be suspected to such crude job offerings, they are basically “okaying” the media’s judgement. Women need to learn to stand up for themselves and for others. Women in the media need to start thinking about how their actions affects others and how their positions could be influential.